Missions Configuration and Management
This document is intended for a Key Account Manager (KAM) or a Salesforce Business Admin.
What are Missions?
Instore Missions help sales representatives execute trade promotions, trade initiatives, and other marketing-related operations in customer stores. As a Key Account Manager (KAM) or Business Admin, you can configure Mission details, content, and allocation within Salesforce.
See Instore Missions guide for sales representatives to know more about In-field executions of Missions in Pitcher Impact.
Some examples where missions can be helpful:
Perform A/B testing on different promotion strategies.
Contacting new prospects or existing customers.
Strategically roll out new Product Promotions to select customers.
Customer satisfaction surveys.
Brand awareness questionnaires.